Advertising

Advertising on SofiaAirport.BG

SofiaAirport.BG is the national website for Sofia Airport and a leading real-time flight tracking platform, providing up-to-date information on arriving and departing flights worldwide.

Every month, over 109,000 people visit the platform to access information about their own flight or that of a loved one, as well as to stay up-to-date on the latest news regarding the capital's airport.

Advertising packagesPaid PR
  • 109,000+visitors every month
  • 970x90desktop banner
  • 320x100mobile banner
  • 3advertising packages
Formats

Types of Advertising

SofiaAirport.BG offers several types of banner ads, with corresponding sizes for mobile devices (320x100 pixels) and desktop computers (970x90 pixels).

A banner ad is essentially a billboard (in general terms), but the ad does not have to be static. It can be in the form of an animation (.gif format) or be interactive (.html format), depending on your needs.

  • Static (.png / .jpg)
  • Animated (.gif)
  • Interactive (.html)

Example of a sticky header/footer banner ad

Example of a 970x90 sticky header and footer banner ad on SofiaAirport.BG on a desktop computer
Desktop970x90 pixels
Example of a 320x100 sticky header and footer banner ad on SofiaAirport.BG on a mobile phone
Mobile320x100 pixels
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Rotation

Ad Rotation (Optional)

SofiaAirport.BG supports two rotation options - banner rotation on page load and banner rotation at set intervals.

Banner rotation on every page load

The displayed banner alternates with every page load. For example, if a website user visits a total of 10 pages featuring your ad, Ad 1 will be displayed on 5 of them, and Ad 2 will be displayed on the remaining 5.

It's important to note here that the ratio of impressions doesn't have to be 50:50. If you decide that you want Ad 1 to be displayed 80% of the time, the ads can be adjusted to meet this goal so that, for every 10 pages featuring ads of yours, 8 of them display Ad 1 and 2 of them display Ad 2. This approach is effective if you're promoting two offers with different priorities.

Banner rotation at fixed intervals

The displayed banner rotates at a fixed interval (10 seconds). In other words, if a user spends 40 seconds viewing departing flights, they will have seen both of your ads twice each. This approach is effective because it ensures that the user will see all of your ads even without refreshing the page.

  • 10 secbetween banner changes
  • 2×impressions of each ad in 40 seconds
Placement

Ad Placement

The sticky banner is positioned at the top or bottom of every page on the site - arrivals, departures, individual flight information, airlines, destinations, news, etc. - depending on current slot availability.

  • Arrivals
  • Departures
  • Flight information
  • Airlines
  • Destinations
  • News
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Specifications

Technical Requirements

  • Required dimensions320×100 and 970×90 pixels
  • TypeStatic or animated banner
  • PositionAt the top or bottom of the webpage
  • Maximum file size150 KB
  • File formatJPG, GIF, PNG, HTML5
  • Supported onMobile phones and desktop computers
Packages

Advertising Packages for 2026

Choose the package that matches the goals of your campaign. The packages differ by the number of monthly impressions – all other terms are the same.

PackageBasic packageStandard packagePremium package
Impressions125,000impressions / month250,000impressions / month500,000impressions / month
Banner sizes320x100 and 970x90320x100 and 970x90320x100 and 970x90
PositionSticky header or footerSticky header or footerSticky header or footer
PagesAll pages on the siteAll pages on the siteAll pages on the site
DevicesMobile phones and desktop computersMobile phones and desktop computersMobile phones and desktop computers
Ad rotationOptionalOptionalOptional
Minimum duration3 months3 months3 months
EnquireEnquireEnquire
Basic package
125,000impressions / month
Banner sizes
320x100 and 970x90
Position
Sticky header or footer
Pages
All pages on the site
Devices
Mobile phones and desktop computers
Ad rotation
Optional
Minimum duration
3 months
Enquire
Standard package
250,000impressions / month
Banner sizes
320x100 and 970x90
Position
Sticky header or footer
Pages
All pages on the site
Devices
Mobile phones and desktop computers
Ad rotation
Optional
Minimum duration
3 months
Enquire
Premium package
500,000impressions / month
Banner sizes
320x100 and 970x90
Position
Sticky header or footer
Pages
All pages on the site
Devices
Mobile phones and desktop computers
Ad rotation
Optional
Minimum duration
3 months
Enquire
  • Header or footer placement, depending on advertising availability at the time the campaign launches.
  • The campaign begins after payment, submission, and approval of the advertising materials.
  • Minimum campaign duration: 3 months.
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Want to advertise on SofiaAirport.BG?

Get in touch with us for more information, current prices and a tailored offer for your campaign.

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